- A brief overview of the Indian packaging scenario by Rajiv Sheopuri
The Indian packaging industry is worth approx, US $ 18 Billion and happens to be one of the more interesting growth stories of the high growth Indian economy. The industry has consistently, over the last decade, registered a volume growth of a robust 15 percent plus on a year on year basis. As is the situation globally, the Indian packaging industry is highly fragmented, though a gradual process of consolidation is taking place in India over time. According to expert opinion, the top 10 players who currently account for 15 percent share of total industry volumes are expected to increase their share to around 20 percent in next 5 years.
Global players scaling up fast
Leading packaging companies include U Flex, PPL – Huhtamaki, Positive Packaging in Flexibles and ITC, Parksons, TCPL Packaging and International Print -0- Pack in Carton packaging. All these prominent names and many more, are global level players who are fast scaling up their presence in the developed markets. This has been achieved by these companies through focussed relationship building efforts and continuously making aggressive investments in capacity expansion and technology. For the leading companies, there is a strong drive to lead by innovation and in this context they are keen to look for partnerships with international companies. Interestingly, all the leading industry players are extremely enthusiastic in respect of international collaboration/partnership possibilities that may help them grow faster, with more value addition and enable them to make a mark at the global level. Sweden has a good image as a packaging innovation country and this has been further reinforced through the recent initiatives towards the Indian Institute of Packaging and the packaging seminars arranged last November.
Partnerships with Indian companies could thus provide access to the rapidly growing Indian market, but also to allow joint approaches to the EU market as well as joint R&D efforts.

Publicerat av investpackagingandpaper 
